Link building is never ending job

I just read a great article about link building and web site promotion. Some people start to build links, and promote site when web site or blog is fresh and new, and after some time they slow down or even they don't work on link building. This is big mistake, because if you want to be a king in your niche and take a big peace of cake, and yes i am talking about money cake, you need to promote your site all the time. Some other new and fresh blogs in your niche working hard, build their backlinks, writing fresh and interesting content, and if you slow down they will take your position, and they will take your money.

Eric Enge about link building:

I occasionally end up speaking with webmasters who thing of link building as an activity that you do for a while, and then you stop, or slow down. It's a mistake, and it's not one that you want to make. It's important to view link building as a permanent investment in your web based business. There are many reasons for this, but the most basic of them is that your competition is most likely continuing to add links.

Publishing a web site is a promotional activity. Once you decide to publish a site, you then need to promote it. The most basic way to do that is by telling people about it, showing them your great content, tools, or whatever, and over time, getting them to link to it. One of the challenges with viewing link building as a permanent investment is that you eventually run out of fresh ideas of who to contact and what to tell them about.

Original article